To promote medical services, like any other goods and services, an integrated approach is required. You need to use a whole combination of various advertising media – television, radio, print media and outdoor advertising, promotion on the Internet.
Define your audience
First of all, you have to define your target audience. It will help you analyze their needs and also your competitors. Try to stand out with a creative idea and make people interested in it. Organize a public event or become a sponsor of one. Host open house days with interesting seminars for your clients. All these events will make you visible to more and more people. If you manage to earn trust, people will tell their friends, family, colleagues about your institution. Such recommendations can work better than any type of healthcare marketing.
Get the relevant data
If you want to attract patients who have already been at your clinic, email marketing will be the perfect solution here. You can send information about your events and promotional offers. That is why it is very important to collect the data of all your patients and even people who were interested in some of your services but haven’t come. Aside from revenue, such a strategy helps to build loyalty – it’s always pleasant to be reminded to look after your health. They also provide a particular list of actions, including what to do and how to accomplish it, as well as where to do it. It’s all about paying attention and taking care.
Using social media platforms
The presence of a medical institution on the Internet is very important. If at the initial stage you do not have enough resources for a good website, you have an alternative – create pages on social networks (Facebook, Instagram). Post live, interesting content – stories from the life of your clinic, usefulness for your patients, for example, advice from doctors, information about specialists and their qualifications, photos of offices, services provided. On social networks, you can post a link to an online record. Patients will be able to independently make an appointment at a convenient time for them.
Create an informative and user-friendly website
Create an informative and user-friendly website with quality content. By clicking on the links in the browser to your website, the patient will look for information about the doctors working in your clinic, confirmation of the competence and professionalism of your staff, a list of medical services, and their cost. Provide him with this information and provide an opportunity to easily contact the administrator in case of additional questions. On the website of the clinic, you can conduct free consultations. Keep these consultations limited in time, inform regular patients about them at meetings and in newsletters. According to famous cardiologist Dr. Simon Stertzer, innovative treatments are on the cutting edge of medical science and it is important that you highlight those in your healthcare advertising campaign.
People frequently make decisions based on the advice of others, and choosing a doctor or medical institution is no exception. That’s why you should ask your patients to submit feedback on the services they received at your clinic. The reviews should be displayed on your website or social media pages. Even if the reviewer is being unreasonable, you must always be polite and assist your patients in solving their problems. It will demonstrate to potential clients how you work with your patients and how important each one is to you.
Article Submitted By Community Writer